Section 01

Introduction & Brand Origin

The U.S. Visa Company

Brand Origin Story

ImmiVisa exists for people whose lives don't fit inside one country: people building a better future for the ones they love, wherever that future takes them. Our clients reach us from more than sixty countries, Brazil, Turkey, Colombia, Mexico, India, and dozens more, alongside American families and businesses sponsoring the people they love. Today, our practice opens the door to the United States. Tomorrow, we will be wherever our clients go next.

Brand Mission

Moving Lives Across Borders

To move people's lives across borders with strategy, evidence, and absolute clarity, one door at a time. Today, that door is America.

Brand Vision

One Standard of Counsel Everywhere

To be the name people trust whenever life crosses a border, with offices around the world and one standard of counsel everywhere.

Five Core Brand Values

Evidence over promises

Cases built on thorough records, filed only when they're ready. We don't quote approval rates to win a client; we let the finished case speak for itself.

Clarity at every step

Written strategies, defined timelines, transparent costs. Clients always know exactly what stage their case is in.

The journey, understood

We serve clients in English, Spanish, and Portuguese because we've made this journey ourselves, and we know it's about a life, not a form.

Discretion as standard

High-stakes decisions handled with the sobriety and confidentiality of top-tier legal counsel.

Boutique by choice

We don't take hundreds of cases. Each one is custom-built, one at a time, because there's a real story behind every file. We only take cases that are truly lawful. Lawful doesn't mean easy; when a case is hard, we do the hard work and we don't give up.

2,500+

Clients Served

Guided through U.S. immigration, one case built at a time.

Evidence-First

Our Standard

Filed only when the record is truly ready.

60+

Countries Reached

From Brazil to Turkey, Colombia to India, and dozens between.

Languages Spoken

English, Spanish & Portuguese legal representation.

Our Four-Step Process

Clear Steps, No Guesswork

Consultation

We review your history and goals, then map every pathway you realistically qualify for.

Strategy

You receive a written plan with filing categories, evidence lists, timelines, and costs.

Filing

We build the record, file with the agency, and handle every request for evidence.

Approval

You move forward with confidence, with ongoing post-approval guidance.

Section Guidelines•Brand Voice & Persona

Tone of Voice Guidelines

Our tone reflects the weight of legal responsibility paired with deep respect for every client’s life journey. Each principle below occupies a dedicated 100% full-width block with visual direction.

Tone Principle #101 / 03

Professional & Sober

Legal Authority & Precision

Reflects top-tier legal authority, objective precision, and absolute discretion without dramatic embellishment.

Core Expression

“Cases built on evidence, filed only when the record is ready.”

Do’s (Recommended)

•Use objective, precise legal terminology.
•Focus on factual case preparation and evidence readiness.
•Maintain calm, confident authority in all client communications.

Don’ts (Avoid)

•Never make emotional or sensationalized marketing promises.
•Never use hype language like "guaranteed visa" or fake statistics.
•Avoid informal slang or overly casual phrasing in legal briefs.

Sober legal stationery and letterhead suite with Wine accentsPreview Image

Tone Principle #202 / 03

Direct & Human

Empathic & Approachable

Clear, empathetic, and approachable communication focused on the client’s life and family goals.

Core Expression

“Your future starts in America.”

Do’s (Recommended)

•Acknowledge the client’s personal journey and family motivation.
•Explain complex legal steps in clear, accessible language.
•Communicate natively in English, Spanish, and Portuguese.

Don’ts (Avoid)

•Do not treat cases as mere form filings or administrative paperwork.
•Never use cold, bureaucratic legalese that alienates clients.
•Never use industry buzzwords like "global mobility".

Warm editorial background reflecting human consultation and client connectionPreview Image

Tone Principle #303 / 03

Trustworthy & Premium

High-End Legal Advisory

High-end legal advisory for investors and professionals, delivering clarity at every stage.

Core Expression

“Clear steps, no guesswork. You always know what stage your case is in.”

Do’s (Recommended)

•Provide transparent written roadmaps, timeline expectations, and fee structures.
•Deliver meticulous physical and digital presentations that evoke bespoke craftsmanship.
•Demonstrate boutique dedication for high-stakes EB-1, EB-2 NIW, and investor cases.

Don’ts (Avoid)

•Never leave clients wondering about their case status.
•Avoid cheap digital templates or inconsistent branding assets.
•Never rush filings before evidence is completely ready.

Premium welcome kit presentation box with debossed V monogram and soft-touch paperPreview Image

Section 03

Vector Logotype & Monogram

Original 931x90px SVG

Official Vector Logotype & Monogram

Original 931x90px vector logotype (immivisa-logo.svg). Typography in Taupe (#B8ADA0) anchored by the stylized "V" emblem in Wine (#5A0F14).

Primary Vector Artwork (931x90px)

Official vector logo used in main website headers, formal letterheads, and print media.

Standalone "V" Monogram (#5A0F14)

Used standalone as a graphic watermark, image placeholder backdrop, favicon, and mobile icon.

Cream #F5F1EA Light Background

#B8ADA0

Vector Logo Wordmark Color / Eyebrows / Subtle Subtitles

#5C554D

Secondary Paragraph Body Text / Lead Paragraphs

#332F2A

Border & Grid Line on Dark Ink Surfaces

CSS Var

Official Brand Gradients

#5A0F14 → #380A0D

Wine Signature Fade

Primary CTA hover states, active pill tabs, and hero callout highlights.

#161513 → #141312

Hero Night Overlay

Dark hero environment background gradient with editorial photography.

#F5F1EA → #EDE7DE

Cream to Sand Transition

Light section background transitions and paper texture backdrops.

Section 05

Typography & Hierarchy

Poppins & Montserrat

Live Typography Tester

Poppins & Montserrat (Fallback: Helvetica)

Headings TypefacePoppins

Poppins

Used exclusively for H1, H2, and H3 headings. Provides structured, sober legal authority with clean geometric curves.

Aa Bb Cc 123

Body & UI TypefaceMontserrat

Montserrat

Used for all body paragraphs, advisory copy, header navbars, buttons (tracked uppercase), and small form labels.

Aa Bb Cc 123

Exact Production Typography Hierarchy

Font Scale & Line-Height Rules

Strict specifications extracted from the production site css rules.

H1 HeadingPoppins 500 • 58px / 64.96px • Letter-spacing: -1.16px

Built for a life that isn't bound to one place.

Primary Hero Title

H2 HeadingPoppins 400 • 30px / 1.25 (37.5px) • Normal

Built for a life that isn't bound to one place.

Main Section Titles

H3 HeadingPoppins 500 • 24px / 32px • Normal

Built for a life that isn't bound to one place.

Card Headers & Process Steps

Paragraph / BodyMontserrat 400 • 16px / 29.6px • Normal

Strategic U.S. immigration for investors, professionals, executives and families, from our offices in Utah and Florida. Cases built on evidence, filed only when the record is ready.

All Body Copy & Legal Descriptions

Navigation & ButtonsMontserrat 11-12px • Uppercase • Tracking: 1.2px - 1.98px

IMMIGRATION LAW

Header Nav Links & CTA Buttons

Form Labels & EyebrowsMontserrat 10-11px • Uppercase • Tracking: 0.22em • Stone/Taupe

EMPLOYMENT-BASED IMMIGRATIONVISA FINDER STEP 01

Form Labels & Section Taglines

Section 06

Corporate Email Signature Generator

Cream #F5F1EA Canvas

Official Corporate Tool

Email Signature Generator

Cream #F5F1EA / Wine #5A0F14

Generates standardized US ImmiVisa email signatures using Poppins headings, tracked Montserrat details, Wine accent lines, and direct headshot photo URLs.

Signature Parameters

Photo Headshot URL *

Name & Credentials (Poppins)

Job Title (Poppins)

Corporate Email

Office Phone

Mobile Direct

Offices / Location

Live Signature Preview

Cream #F5F1EA Canvas

Alexander Moreau, Esq.

Managing Partner | Senior Immigration Attorney

T:	(385) 644-1859
M:	+1 (385) 644-1859
E:	alexander@immivisa.com
W:	immivisa.kinsta.cloud
L:	Lehi, UT • Winter Garden, FL • Virtual Consultations Worldwide

CONFIDENTIALITY NOTICE: This transmission is intended only for the use of the addressee and contains confidential legal information.

Section 07

Deliverable Downloads & Asset Management

Texture, Card Matrix & Vector SVG

Deliverable Downloads & Asset Management

Letterhead, Matrices & Vector Assets

Download vector SVG logotypes, business card master matrix files, paper texture assets, and letterheads. Downloads are managed directly via public/downloads.json.

Official Brand Asset

Official Paper Texture Placeholder (Sand / Taupe + Wine "V" Monogram)

#EDE7DE / #B8ADA0 / #5A0F14

Official Image & Media Placeholder

Official Letterhead Visual Layout

Cream #F5F1EA Document

The U.S. Visa Company • ImmiVisa Law Group

LEHI, UT • WINTER GARDEN, FL

Tel: (385) 644-1859

immivisa.kinsta.cloud

Date: August 12, 2026Ref: US-VISA-2026-EB2

PETITION FOR U.S. PERMANENT RESIDENCY (EB-2 NIW)

To Whom It May Concern at United States Citizenship and Immigration Services (USCIS),

Cases built on evidence, filed only when the record is ready. This official transmission contains legal documentation submitted on behalf of our client.

US ImmiVisa Legal Counsel

Attorney-at-Law • Lehi, UT & Winter Garden, FL

Lehi, UT • Winter Garden, FL • Virtual ConsultationsPage 1 of 1

Asset Downloads (JSON Manager)

downloads.json

Print Matrices & Texture Assets

Logotypes & Vector Icons

Corporate Stationery & PDF

Section 08•Physical & Digital Mockups

Mockups & Paper Texture Showcase

Visual proof of physical production materials, tactile cotton paper stock, blind embossing, corporate welcome kits, environmental booths, and digital interfaces.

Signature Paper TextureCream #F5F1EA • Sand #EDE7DE • Blind Emboss MapTactile Material Standard

Production Material Specs

Crane’s Lettra 100% Cotton & Tactile Finishes

ImmiVisa physical touchpoints are staged on warm paper-driven substrates. We specify 100% cotton fiber stock with blind-embossed typography, letterpress impressions, and true Wine accent highlights.

Paper StockCrane’s Lettra 100% Cotton (24lb / 110lb)

Client dashboard and consultation booking interface on mobile web.

Fluid Mobile Layout • High Touch UX

digital

Click to Expand

Virtual Consultation Video Backdrop

Official virtual consultation background for remote client meetings in English, Spanish, and Portuguese.

1080p HD Backdrop • Sober Architectural Environment

Section 09

Iconography & Photography Aesthetics

Brand Visual Assets

Single Graphic Resource

Wine #5A0F14 "V" Monogram

US ImmiVisa does not use traditional icon libraries (Lucide or FontAwesome). The sole graphic resource across all collateral is the stylized "V" monogram in Wine (#5A0F14), used as a watermark, image placeholder mark, or icon.

Standalone IconFavicons & App Badges

Texture PlaceholderSand/Taupe Paper Texture

Background WatermarkHero Dark Overlay

Editorial Photography Rules

Night Urban Environment Hero Photography

Hero Environment

Urban Landscapes & Architectural Focus

Editorial photography capturing modern architectural skyscrapers in real warm tones, layered with subtle texture overlays.

Team & Executive Portraits

Sharp Circular Headshot Portraits

Clean, sharp, natural-color executive portraits framed inside a circular border with 2px Taupe (#B8ADA0) outlines on Cream background.

Alexander Moreau, Esq.

Managing Attorney • Lehi, UT